There are over 3.5 billion social media users worldwide.

This simply means nearly half of the world population is on one or the other social media channel. (Emarsys, 2019)

Of all the social channels Instagram is your best bet to cultivate a loyal following that purchases stuff online.

Around 70% of the adults in the United States are active Facebook users.

According to eMarketer, 90% of millennials, 77.5% of gen xers and 48% of baby boomers are active on social media channels.

Millennials continue to lead the pack and they access these channels on their smartphones.

54% of social media users according to GlobalWebIndex reportedly use the channels to browse and hunt for new products. They are actively reading reviews and recommendations. That’s why a notable presence on social media is crucial to success online.

Of these channels Instagram sports one of the highest engagement with their shoppable pins.

Also read my Fusebox podcast player review for 2020.