Landing page software
With a landing page you can get targeted leads to your business. A landing page is the first step that helps a convert a random visitor to a warm lead.
A great looking landing page can work wonders for you. And here’s how to get started.
Why is a landing page important?
A landing page is your bridge between a visitor and a lead. It’s critical if you wish to enjoy success online generating hundreds of leads online.
In addition most landing page software these days also let you understand where and how the visitor comes to your site. You understand visitor demographics quite well and can fashion your creative campaigns to attract and retain people from particular demographics.
A landing page ultimately is different from a home page or blog page because the core focus is getting people to sign up. A landing page is free of distractions to that end.
Landing pages often leave visitors with either signing up or leaving the site. By forcing a decision you have the highest proportion of people converting.
When creating landing pages its important to phrase it with words people are commonly using.
Unbounce
Unbounce is an easy way for anyone to build custom landing pages and popups. They help you increase conversion rates and run many campaigns fast. For instance if you customize podcast player skins with Fusebox podcast player you can improve conversions. Unbounce is similar.
Unbounce is one of the pioneers of landing page design.
It’s a great tool created by Oli Gardener with plenty of documentation and tutorial videos around the subject that promotes ease of use.
One of the coolest features with Unbounce is that they offer a big variety of templates to choose from. You can take your pick from over 100 templates.
There are useful plugins that make adding a form and design of the landing pages simple and easy to do. Unbounce offers a number of integrations using which you may integrate the tool with multiple email automation clients like Active Campaign, Mailigen or others. Then there’s the a/b testing feature along with adding mobile responsiveness to pages. The starter plan dubbed the essential plan is priced at $79 per month. The premium plan is priced at $159 per month and the enterprise plan at $399 per month. For most needs you can get away with the essential or the premium plan. The intuitive interface coupled with the hundreds of templates and visually rich features make making landing pages a child’s play. Anyone can get started and enjoy creating landing pages right off the bat. Here’s an Unbounce coupon on Unbounce Landing Page builder you can use. It will give you 20% off.
Instapage
The next landing page creator tool on our list is Instapage. Instapage lets you create extremely well designed, mobile responsive landing pages. The userfriendly interface means you don’t need any coding skills to design good looking landing pages.
It has a fantastic user friendly interface which makes the tool easy to use. Instapage once again offers much more variety in the number of templates it has. There are over 200 plus templates to choose from.
Instapage has a direct integration with WordPress. It integrates with Google analytics. You can integrate leadpages with Salesforce, mailchimp, activecampaign, mailigen and lots of other email automation tools with relative ease.
You can a/b test your pages without any hiccups. Add custom code and target PPC traffic with the pages. A/B testing feature isn’t available at the starting price points but as you upgrade you also have the ability to test out different versions of landing pages to see which one works best at converting leads. The basic starter plan begins at $99 per month and the agency plans start at $179 per month where you can add several team members to manage the account for you.
Leadpages
Leadpages is another great landing page creation software you can use. The opt-in pages and campaigns you create are well-designed thanks to the rich graphics available with the tool. You can also fine tune your campaigns with ab testing features built inside the tool.
It has a drag and drop editor with many easy to use drag and drop features. No coding skills needed to get started. There are a variety of templates available.
The design prowess of the tool is average. However you can rest assured in the fact that form creation is simple with the tool.
ClickFunnels
The only thing I didn’t like aboutClickFunnels is its steep pricing. The software costs $97 per month and premium version costs $197 per month. There are lot of features like 22 different templates. It has very easy to use interface with a visual drag and drop editor as well.
GetResponse
One of the best things I like about Getresponse is that you have an built in analytics module to see how your landing pages are performing. The number of leads it is generating and how it compares to other pages.
Getresponse starts at a simple pricing point of $15 per month which is easy to get started with.
Hubspot
Hubspot is another premium landing page software you cannot do without. Hubspot is your one-stop solution to launch marketing campaigns of all sizes and shapes.
It’s an enterprise level marketing automation solution. There are many onboarding video tutorials that make the process of getting to know the software really easy. You can add content to templates and there are a variety of templates to choose from. In case the videos aren’t enough to learn the ropes you can walk the line with help of customer support who are eager to respond to any query you have.
The tool has a good a/b testing functionality built inside it. Hubspot has many different levels of pricing that skyrocket progressively. The cheapest plan is priced at $50 per month.
Wishpond
Wishpond is a great landing page builder that features an intuitive drag and drop editor where it’s easy for anyone to choose the different visual elements and create a stunning landing page in a few minutes.
There are plenty of ready to use templates which drive clicks from people visiting your landing page and ultimately make them convert.
Customization tools let you go at even more depth to each of the landing pages and add more features and design elements that make the pages even more attractive.
The starter plan is priced at $49 per month where you can drive up to 1500 leads. With increasingly pricier plans you get to host more leads.
Landingi
Landingi is a preferred choice for creating landing pages from scratch without any deep coding skills. Use the drag and drop editor to create landing pages from scratch. There are great number of templates around 100 that you can easily design the landing pages with.
You can start creating a landing page and end your design in a few minutes with Landingi.
THere are many integrations with sales automation tools like Hubspot and email automation tools like Aweber.
For a tool with so many features Landingi is modestly priced starting at $29 per month. The premium plan is priced at $49 per month.