Influencer marketing is more than just a buzzword today. Everybody’s talking about it. However, does that mean you should be jumping on the bandwagon, too? You perhaps should, if your answer to any of the following questions is yes. Are You Looking for a Cost-Effective Marketing Strategy? While cost structures vary across the board, affordable options exist. For instance, micro-influencers are a great choice for businesses with small marketing budgets. While they have fewer followers, they tend to have much higher engagements too. In fact, micro-influencers have an engagement rate of 7.6% as compared to macro-influencers who have engagement rates of just 0.04%. Plus, influencers know exactly what their audience digs. Thus, the content that they create can not only generate traffic but also drive sales. Are You Short on Time? Who isn’t? Creating engaging content is not just time-consuming but also extremely challenging. However, influencers are experts at this. Tell them your goals, and they’ll know what to create and how to create it in the blink of an eye. By delegating tasks of content creation to them, you can put your worries to rest. Are You Determined to Find the Right Influencer? Haste makes waste, and this applies to the influencer vetting process too. There are a number of influencers on different platforms, and they have different niches, budgets, goals, geographies, audience demographics, and so on. So, if you rush the vetting process, the chances are that you might end up with the wrong influencers. That’s why you must put enough effort into finding the right influencers. However, if you think that finding the influencer can be a challenge for you, leave the task to the professionals. Check out this post on my blog for a list of influencer marketing agencies that can help you launch your campaign. IG Embed Code:
The Pros and Cons of Using Influencer Marketing for Your Brand
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Author Bio: Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.